Propel Entrepreneurship

17 Entrepreneurs Accepted into the 2017 PSI Cohort


PSI 2017 Cohort

After a rigorous selection process, Propel (Western University’s Entrepreneurship Centre) has revealed their cohort of startups for their Summer Incubator program – PSI.

The program received a record number of applications from over 90 entrepreneurs across Southwestern Ontario. After a competitive process that involved a written application and in-person pitch, 11 startups comprising of 17 entrepreneurs, were accepted into the program.

This years PSI cohort includes: Aunt Mary's Corp., Auto Realm, bCLUTCH, Blueprint Meals, Flare Software Inc., For the Love of Laundry, Hand 2 Hand Entertainment, Mood & Co., Qeue Games, Tidl Inc., and Wing Deals.

PSI cohort

PSI is quickly establishing itself as a premier incubator program for the region’s most promising entrepreneurs. With a strong focus on sales and user acquisition, PSI provides $7,500 in seed funding to each founder, permanent desk space, business development interns and a series of sales-focused workshops over 16 weeks.

A group of experienced mentors from the London entrepreneurial community will work closely with each of the teams to assist with strategic decision-making and connections to industry.The program wraps up in mid-August with a ‘Demo Day’ that will provide the startups an opportunity to pitch to investors and other members of the local community.

“We hope to foster a collaborative culture, where startups pool their knowledge to overcome tough challenges and explore new opportunities,” said Ian Haase, Director of Propel. “PSI is a chance for our best and brightest startups to focus 100% of their energy during a critical time in their growth. We are surrounding them with all the tools and resources they need to succeed locally.”

Last year, the 2016 PSI Cohort consisted of 11 teams that achieved more than $750,000 in sales and reached over 1,200 customers in 101 countries.

Travis Mckenna, co-founder of Wirst & Rye and a participant in last year’s program, said the Propel Summer Incubator was one of the most enriching experiences for his business. “The PSI program has been the best thing for our company and personal entrepreneurial development to date. Working in an environment with other motivated, smart, creative individuals on similar paths is special in itself. When you add in the resources Propel offers, such as their staff, mentors, and affiliates, there is so much to gain from it all.”

About The PSI 2017 Cohort:

Aunt Mary's Corp., formulates powdered beverage mixes to facilitate the ingestion of medical marijuana oils and other essential oils. PSI Co-Founders: Ryan Bauer, Michael Palumbo and Erik Lapointe.

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Save time and money on car parts by purchasing high quality pre-painted auto-body parts from Auto Realm. PSI Co-Founders: Josh Lehman and Michael Manning.

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bCLUTCH is a lifestyle brand that combines simplicity, style & adventure with the vision of “being clutch” being able to apply to anybody. PSI Founder: Quinn Welychka

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Blueprint Meals is a company that delivers a customized meal plan service tailored to the client's macro nutrient needs and physical goals. PSI Co-Founders: Ibrahim Ejaz and Michael Luckhoo.

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Hand 2 Hand Entertainment Inc. is a company that is developing a light strategy board game about the War of 1812 called Sabres and Smoke: The War of 1812. PSI Founder: Eric Sheppard.

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Connect with others on Flare, an application where you can post anonymous, real-time events, and share updates with your entire community. PSI Co-Founder: Braden Ream-Neal.

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Selling superior-quality, all-natural, homemade laundry products. A percentage of product sales go towards providing free laundry events for low-income families and individuals in need. PSI Founder: Melissa Power.

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Qeue is a mobile game development and publishing studio. PSI Co-Founders: Justin Lam and Armin Gurdic.

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A candle company that combines unique aromas that connects with you everyday. Here to set the mood and to keep things light, Mood & Co., candles just make scents. PSI Founder: Johnson Nguyen.

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Tidl is a professional platform that used AI to streamline your job search. PSI Co-Founder: Udara Jayawardena.

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Wing Deals is an online resource dedicated to helping consumers find the best chicken wing restaurants, daily wing deals and local events. PSI Co-Founders: Edmund Luong and Jordan Cecile.

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View our PSI alumni.

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Over the summer months, you can expect regular updates from the PSI cohort, with inside looks at what they are building, major achievements and expert insights from the founders and mentors.  All updates will be posted on Propel’s website, social media pages: Twitter and Facebook.  To interview any of the PSI participants, please contact Propel's media contact. 

MEDIA CONTACT: Michelle Stanescu, Propel Coordinator, Western University, 519-661-2111 x85312, 


Propel is part of the Campus-Linked Accelerator (CLA) program, an initiative of the Ontario Government and administered through the Ontario Centres of Excellence (OCE). Propel is partnered locally with LEAP Junction at Fanshawe College. The centre provides co-working space, mentorship, seed funding, events and acts as an advocate for local startups in the community.