Propel Entrepreneurship

WesternU Startup Summit

Western University Entrepreneurial Startup Summit Conference

Entrepreneurship.  Insight.  Motivation.

 On Tuesday, March 13, 2018 from 5:30 - 7:30 p.m; guest entrepreneurs will visit Western to provide a unique, hands-on opportunity for students and alumni. The evening will kick off with a compelling keynote from Eric Janssen, followed by interactive breakout sessions and networking.


5:30 – 6:15 p.m.
Keynote, Eric Janssen

6:15 – 7:00 p.m.
Breakout Sessions
1) The Art of Crowdfunding: Kickstarter Campaigns and More
2) The Art of Physical Product Development and Global Sourcing/Manufacturing
3) The Art Digital Marketing, Strategies and Tactics 

7:00 – 7:30 p.m. 
Optional Networking & Social 

Register Here

 *Please note, there is a $15 fee to reserve your seat at this event. This fee is fully refundable when you attend*

Registrants are invited to attend ONE (1) breakout session of their choice.

About Each Session... 

Keynote: Eric Janssen

Details Coming Soon!

(LinkedIn: Eric Janssen)

Session 1: The Art of Crowdfunding: Kickstarter Campaigns and More!

Tanya Van Luven HeadshotKickstarter and Indiegogo have gone from "nice to have" to essential social networks for startups, on par in importance with having a website and an email address. Join Tanya Van Luven in this session as she shares her experience launching a successful Kickstarter for LOUD on Planet X, a campaign that reached 106% of the targeted goal. Using LOUD on Planet X as a case study, Tanya will highlight tips and tricks on how to create a successful Kickstarter campaign. She will also illustrate how to use Kickstarter as a beneficial marketing and PR tool.

A proud regular in the Toronto music sector, Tanya Van Luven spent six years working at Warner Music Canada. Joining the Loud on Planet X team as the Marketing and Community Manager in 2014, Van Luven directed all phases of both the creative and technical elements of marketing initiatives including a successful Kickstarter campaign raising 106% of the targeted goal. The game launched into market in April 2016, with coverage in over sixty online publications including Rolling Stone, Pitchfork, Polygon and VICE UK. LOUD on Planet X was also featured in the ‘Best New Games’ category in the Apple App Store the week of release, where it brazenly sat at number one. The game was also nominated for 'Best New Mobile Game’ at this year’s 7th annual Canadian Videogame Awards in Montreal.

(LinkedIn: Tanya Van Luven)

Session 2: The Art of Physical Product Development and Global Sourcing/Manufacturing

Nick Vitiello

This workshop, presented by Brett Larson, will focus on demystifying the process of working with suppliers and vendors overseas and delivering a practical understanding of end to end product development. 

Brett is the Head of Product Strategy at MAKO Design+Invent, with years of experience travelling to and working directly with factories in China, India, Taiwan, and Europe.  Brett has helped Fortune 500 companies and startups alike with their manufacturing and sourcing strategies.  Sure, he’s been to the Taj Mahal, and climbed the Great Wall – but in between those moments are dozens and dozens of trips to factories to develop quality long term relationships necessary to bring your product to life.   

MAKO Design + Invent is a full-service consumer product development firm servicing both established companies and early-stage invention startups. With a 25-person team across 3 offices (Austin, London UK, Toronto), MAKO has complete in-house industrial design, mechanical engineering, electrical engineering design, sourcing, and prototyping services.

(LinkedIn:Brett Larson)

Session 3: The Art Digital Marketing, Strategies and Tactics

In this interactive and tactical session, Amanda Tagdell, Director of Digital Operations at tbk Creative will reveal the in-house digital marketing strategy tbk Creative uses to help their clients generate high quality sales leads and then teach you the steps that need to be taken to implement this strategy within your own business. 

(LinkedIn: Amanda Tagdell)