Propel Entrepreneurship

PSI 2015

In May 2015 we launched Western’s first Summer Incubator, PSI.

Seven youth-led ventures were offered cash, formal mentorship and office space for the summer of 2015 to grow their market-ready business ventures. The program had a sales and market validation focus, and each of the business teams entered the program with at least one existing revenue stream.

Students worked all summer from Propel’s coworking space on campus in Western Student Services room 2130. The seven companies cover a broad range of industries including music, fashion, education, virtual reality, social enterprise and sports.

Meet our first cohort.

1. Everest Media Group, David Aideyan and Ayush Vaidya

Everest Media Group is a content licensing company that aims to provide musicians with the resources they need to create a professional image. We provide services from music production to web design and social media marketing.

2.    Ezzy Lynn, Sonja Fernandes

Ezzy Lynn is a lifestyle brand of trendsetting apparel and accessories. All products are handcrafted from vegan and upcycled materials and each item represents a unique endangered animal which we adopt through WWF-Canada from proceeds of each sale.

3.    Jacked Scholar, Travis McEwan is an e-commerce website that specializes in sports and nutrition supplements at competitive prices for Canadian students. We also offer a Campus Rep program that helps put some money in students pockets and spread the word about!

4.    NoR Apparel, Oriena Mensah and Michelle Osei-Bonsu

NoR Apparel is a brand of apparel and accessories that fuses traditional African prints with modern styles. Our mission is to inspire a community of trendsetters to make a statement with bold and unique designs.

5.    shiftVR, Colton Kadlecik

ShiftVR believes in creating amazing experiences for brands. Our team of experienced game developers, videographers, and creative minds create 360˚ video content and Virtual Reality experiences that change the way your customers experience your brand.

6.    Tutor Hero, Harry Liu and Jess Hodgson

Tutor Hero is an online tutor brokerage which connects university tutors to high school students. Tutors and students are connected on similar criteria such as interests and hobbies which allows for a more comprehensive learning environment.

7.    Zoned In, Brad Smith

The World's First Real Life Video Game For Skateboarding.